Jessica Lynn McClintock
marketing coordinator. social media specialist. amateur videographer. event planning. fashion & sport enthusiast.
Colts Cheer Instagram Account
Managed May 2014 - Present
- Took over control of the account in May 2014
- Started with 6,300 followers in May 2014
- Average close to 350 likes per post
- Target audience with behind the scenes views of practice, game days and appearances
Colts Cheer Facebook Page
Managed May 2014 - Present
- Started managing the account in May 2014
- Account started with 64,000 likes
- Increased the average page likes by 41,057 in six months
- Increased average shares of posts by 51 in six months
- Increased the average likes of posts by 1,280 in six months
- Increased the average visits by 70 in six months
- Highly active on game days with fans, link to content on Colts website frequently, share photo galleries, invite fans to appearances and stay up to date with current events in the NFL
Colts Cheer Twitter Account
Managed May 2014 - Present
- Began handling the Twitter account in May 2014; Supervised the account June 2015
- Started off with 9,500 followers in May 2014
- Average 11.8K impressions, 89 link clicks, eight retweets and 23 favorites per day
- Help monitor 16 cheerleader Twitter accounts that they tweet to fans from
- Highest volume of activity through Twitter was during the NFL Playoffs 2014 when the Colts were in the AFC Divisional and Championship games; interacted with fans, created a video that went viral on ESPN, CBS and NFL Network, produced content leading up to the game, advertised appearances to fans on locations to meet the ladies, worked with other departments to promote their events and provided more excitement in the weeks leading up to the games