Jessica Lynn McClintock
marketing coordinator. social media specialist. amateur videographer. event planning. fashion & sport enthusiast.
WRITING, DESIGN AND PRESENTATION EXAMPLES
This is a small collection of the work I have done while working for the Colts, as a student at Purdue University and with my various internships. With my experience, I have been able to work in diverse circumstances and expand my knowledge. If you would like to see more examples, please feel free to contact me, and I can show you my portfolio.
Cheerleader of the Week, Indianapolis Colts Cheerleaders
Cheerleader of the Week is a weekly segment on colts.com that highlights one cheerleader a week with a short biography written by them with a question and answer segment. Along with the biography is photo book of their best photos from the calendar photo shoot in Mexico along with their video diary. I communicate with the cheerleader each week questions I create for them to answer and edit their biography to send to the web designer. This is then publizied online and through our social media outlets.
Press Release with Let Me Play, Ltd.
As the only intern for the summer with the company, I had to learn how to do various tasks around the office quickly while in a foreign country. One of the tasks was to adapt to the writing styles, language, and spelling and grammer of the English language in the United Kingdom. People don't think it is different from what is used in America, but they are mistaken. I was able to learn the skills necessary to overcome this obstacle, and my boss was ecstatic to have me writing press releases for the organization.
Teaching Assistant Lesson Plan
In order to gain my Certificate in Entrepreneurship, I had to take a certain course but it was not being offered in the Purdue curriculum at that time. Thankfully, my advisor found a class for me to enroll in, but it required me to be the teaching assistant. The class was all sophomore leaders in a learning community called the LLC. In the course, I developed lesson plans and projects for the students to work on in order to enhance their leadership skills. This lesson was ranked their favorite of the semester and had a goal of testing the values they set in their lives. I was also on my own for this class because the teacher was absent due to illness.
Newsletter for ISC Corporate Challenge
As part of my internship with Indiana Sports Corp as the Corporate Challenge intern, I developed a monthly newsletter that went out to team captains each month informing them of what is to come next, what they need to have completed before the event dates, and other helpful information that they might need to know as the captain. My supervisor and I would meet leading up to the release date for the newsletter letting me know what I needed to do, and then I would make the necessary contacts in order to get the content created and the newsletter published.
Social Media Outlets, Indianapolis Colts Cheer
One of my internship responsibilities is to manage the social media outlets for the Colts Cheerleaders. This includes the Twitter page (@nflcoltscheer), Facebook (/nflcoltscheer), and Instagram (@coltscheer). Our Facebook page has almost 96,000 likes with nearly 206 page views a day. Three year veteran cheerleaders have personal Twitter pages and we have a team one as well. Our Twitter page has over 12,500 followers staying up to date with our daily activities. Instagram has over 10,000 followers and an average of 322 likes per post on a daily basis.
Social Media work with Purdue Athletics
I have been able to take numerous social media classes in order to be prepared for that aspect of the career field after graduation. Working closely with Purdue Athletics and their social media department, I have been a part of a team in developing content for the numerous sites. Every home football game in 2012, I was the designated "tweeter" for the Purdue Athletics account where I would interact with fans across the world and update them on play-by-play statistics. Here is a snapshot of a few tweets from one football Saturday that I was a part of.
Advertising Campaign
As part of an advertising course focused on social media, I worked with fellow classmates on developing a social media campagin for a local business in Lafayette. This was a semester long project and at the end of the course we presented our research, tactics and suggestions based off of lessons from the course to our professor, classmates, and client. In a sense, we were an agency hired by the Historic Preservation Commission of Lafayette and had a goal of helping them become a more prominent figure in the community.
Emerging Technologies - Research Poster
A required course for my major is Communication and Emerging Technologies. Within the course, we learn the different technologies used to communicate in today's world and how to use them. Throughout the semester we choose an emerging technology to study and create a research poster on the topic. My topic was Personal Learning Environments and I focused on the pros and cons of the technology and it's usage in today's society. We presented the poster to the class at the end of the semester and everyone commited on each other's projects through Twitter using a class hashtag.